Brand refresh for a charity

Soccer Aid Brand Identity

Brand refresh for a charity

Brand refresh for a charity

Soccer Aid came to us in need of a brand refresh. The logo had to stay the same, but required a tidy up.

We added a complimentary new headline typeface, a refreshed colour palette of signature blues and a zingy highlight yellow, and several new graphic elements to create a more cohesive brand.

SoccerAid_emailer.jpg
SoccerAid_tickets.jpg
SoccerAid_Social.jpg
SoccerAid-spreads.jpg
AGENCY: ITV CREATIVE / EXECUTIVE CREATIVE DIRECTOR: TONY PIPES / CREATIVE DIRECTOR: JASON FORD / PRODUCER: ANGELA LYTTLE / DESIGNER: BEN PEERS

AGENCY: ITV CREATIVE / EXECUTIVE CREATIVE DIRECTOR: TONY PIPES / CREATIVE DIRECTOR: JASON FORD / PRODUCER: ANGELA LYTTLE / DESIGNER: BEN PEERS