To promote ITV’s ambitious sustainability targets, I devised the concept of subverting familiar show titles to demonstrate the devastating effects of climate change.
I wrote and art directed three promos which begin with a specially made title sequence for each show, and finish in a hi-tech TV studio environment.
According to ITV’s social purpose tracker, the campaign encouraged 1.3 million people to want to reduce their carbon footprint.
The campaign was also featured as Campaign Magazine’s ‘Ad of the Day’, won Bronze in the Social Good category at the Creativepool Awards 2021, and was a finalist at Promax Europe Awards 2021.