I devised, wrote and directed three spots to highlight ITV's commitment to Net Zero. Subverting the titles of familiar shows, we created a memorable and eye-catching campaign.
The three spots begin with a specially made apocalyptic version of a title sequence, and finish in a hi-tech TV studio environment.
According to ITV’s social purpose tracker, the campaign encouraged 1.3 million people to want to reduce their carbon footprint.
The campaign was also featured as Campaign Magazine’s ‘Ad of the Day’, won Bronze in the Social Good category at the Creativepool Awards 2021, and was a finalist at Promax Europe Awards 2021.