The weather and climate change being intrinsically linked, I felt it would be a natural fit for the topic to be addressed more directly in TV weather reports. During my time at ITV, I put together a presentation to communicate my idea and sent it to various contacts I had within the company.
As a result, I worked with the head of ITV Weather, Mona Lukha, on putting together a series focusing on the climate crisis to increase audience engagement with the topic. I acted as both designer and consultant on the production.
The series, presented by ITV’s top weather presenters, is shared online and on social media. The hope it it will continue to inform and spread the message to a wider audience.